Tips for Planning a Successful Incentive Programme
Keeping the organisation’s customers and employees happy has been proved as a secret mantra for a successful venture. With that respect, organisations historically have used diverse rewards and recognition programs to help their employees achieve their business goals and objectives. Travel incentives are a reward subset of an incentive program, recognition program or a loyalty program, which is a business tool designed to change consumer behaviour to improve profit, cash flow, employee engagement and customer engagement. This also fosters loyalty and encourages the best talent of an organisation to work towards the overall development of the company.
In the recent times, it has been evident that incentive travel programme is on the rise for the augmentation of an organisation. However planning and executing a successful incentive programme is not a cakewalk, rather it needs expertise and knowledge. The few tips given below might come handy in planning a successful incentive travel programme. Read on.
- Meeting Management
There is a major trend towards planning shorter trips and selecting all-inclusive resorts because of the reduced costs as well as ease for guests. However, without the presence of the planner, it is difficult to achieve the goals and objectives of a meeting. It is always important to have your event planner on site, as they are competent enough to plan a meeting successfully. A meeting planner with experience can leverage his or her existing relationships with vendors earned through coordinating programs, thereby assuring a fruitful outcome. In addition, because they do this on a daily basis, they know what types of concessions to look for in contracts such as complimentary Wi-Fi and planning visits, reduced fees on items such as A/V equipment, food/beverage, and so on.
- Attendees want a Connection, and to Feel Welcome
Although over-scheduling activities for an incentive trip will take away the reward element, attendees still want to feel connected and have options for activities. A properly planned incentive tour programme with host of activities not only makes a connection, but also allows the attendees to have some relaxed and fun time during the expedition. A proficient event planner makes sure that the attendees have a memorable time by indulging in various activities without eliminating the real essence of the meeting.
- Plan Early
It is highly recommended that an incentive travel programme should be planned well in advance. Although, a typical meeting planning process should start six months to one year in advance, yet it depends on the size, scope and location of the event. Incentive travel requires extra time to build excitement among the members, thus making everyone to work hard to be a part of the programme. Planning in advance also allows eligible team members a chance to “earn it”.
- Be Cognizant of your Brand
One common area of confusion is whether to have a separate logo for your event, or to simply use your organisational brand logo. As a general rule, a company has a brand, while an event has a theme that supports the brand. However, often at times, there may be a sub-brand, such as a conference logo and theme. These branded elements should be reflected on every attendee touch-point, from the registration website and info on site, to lobby signage, the stage, collateral, post-event surveys, and the likes. To ensure the sub-brand is successfully integrated, it is vital to determine if it can work together with the primary brand without competing against each other and creating confusion. In some cases, it may make sense to let the conference logo take the spotlight, especially at a time when organizations are under the microscope, when it comes to budget.
- Have a Goal
The most important thing is to set a goal for an incentive tour programme. It is always important to identify what you want the attendees to leave with. Whether you want them to acquire some new knowledge, a fresh outlook on the company, or simply come back to work feeling rejuvenated and enthusiastic; setting a goal plays a vital role in the success of a programme. Incentives programmes can be your highest touch-point of the year as it helps a lot in retention of your best employees. As, retention is important for your business, take that time to show them that they are valued and how they contribute positively to the enhancement of the company.